Proof method
How I use proof and case studies.
How I describe anonymised work and case studies without inventing claims or fake social proof.
Principles
How I describe my work.
No fake proof
I don't use invented testimonials, fake logos, fabricated awards or ranking claims. If proof cannot be stated honestly, it isn't used.
Describe what changed
Work examples explain the starting problem, my role, what was built and what evidence is available. A delivered feature is different from a measured business outcome.
Anonymised work stays clear
Some work cannot name the client or sector in detail. In those cases, the page explains the pattern, what changed and how the result was measured without exposing private information.
How to read anonymised results
An anonymised result should still explain the type of workflow, the operational baseline, the change made and the measurement used. It should not imply a public endorsement, named client relationship or guaranteed outcome unless that proof exists and can be shown.
Let's talk
What would make the biggest difference to your business?
Tell me what you're working on. We can work out the next step together.
Or email z@madesimple.ai